Too many information marketers are making the same stupid mistake. Seconds after you arrive at their site, a pop-up (or slide-in) window appears, asking you to fork over your precious contact information. Hey man, I don’t even know you. Just like in comedy, the secret is… (one, two, three) timing. Why would I be willing […]
Category Archives: attract customers
Free gas and the psychology of copywriting
It will be the hottest marketing promotion of the summer — until it runs out of gas. Companies of all kinds are giving away tankfuls of free gas as long as you buy something: a new car, hotel room, even Calloway golf clubs. With $4 a gallon fuel prices and $50-75 fill-ups becoming part of […]
Google says I'm the #1 copywriter
Well, for the search term “b2b sales letters” anyway. It’s true. Of all the millions of copywriters in all the gin joints in all the world, my modest copywriting site shows up first when you Google that term. That’s way cool, I gotta admit. Even cooler is how I found out. I got a call […]
Did you let a good one get away?
Seth reminds us of the first rule of b2b selling: “If it gets to the RFP (Request for Proposals) stage, you lost.” In other words, you should already have dazzled the prospect with your knowledge and ideas and closed the deal — long before it ever reached that point. As Godin put it: “The RFP […]
Info-marketing for attorneys
Lawyers are the latest professionals to use their written work as marketing tools to attract clients. JD Supra is a Web site that gives consumers legal information while helping lawyers raise their profile. The site hosts its members’ articles, court papers, legal briefs and other tidbits of their craft. Along with each document is a […]
Craigslist CEO reveals secret profit strategy
Business can be a lot simpler than the consultants and MBAs claim. Craigslist, for example, just listens to its customers, then gives them what they want. No wonder they’ve been profitable since day one. Wait, that can’t be all there is to it, can it? It must be more complicated than that. Nope, not according […]
Which costs more, pizza or porn(.com)?
Well, duh. Porn, of course. Well, at least it costs more if you want it as your Web domain. Yahoo’s Christopher Null reports that domain name pizza.com just sold for a cool $2.6 million — a lot of dough. (Sorry.) But it didn’t even crack the top ten most expensive domain names ever sold. The […]